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Marketing Revenue
Content Technology & WordPress
A Candid Beginners Guide to Using Website Content for Generating Revenue as an Independent or Agency.
Content Technology
Inspired by the flurry of innovative and useful WordPress plugins and Themes being developed currently, and realising what strategies and tools key players are using.
Namely, the new offering of Thrive Automator, part of the Thrive Suite for WordPress ecosystem.
Whether for clients; as an agency, or as an independent remote content creator, we all know too well that producing content is one thing, having it consumed is another.
Which is why keeping up-to-date with technology is perhaps a lot more important than what most of us might think. Methods and tools for generating website traffic today often adopts new technology that provides efficient and easy to use applications.
Remember, it is normally the advent of new technology that revolutionises industries…
So on that note, focusing on WordPress as our hero platform for empowering creators of all backgrounds with the ability to create commercial website content with the impetus to generate revenue. The following is an introduction to simple and actionable monetisation actions you can take towards building a sustainable online property whilst putting your content to work.
Of course, there is the major challenge of generating website traffic. However, your website will first need to be prepared for receiving traffic.
Which sounds obvious, but if you do not know what is available to enhance what it is you are aiming to do, then your task may be a lot harder, or even futile in accomplishing.
INTRODUCTION
The first hurdle to launching a website…
WordPress Users:
In spite what anyone tells you, your website building starts way before any actual building takes place.
The very first hurdle with starting an income generating website is choosing an affordable website hosting provider, one that will not eat into your profits with unexpected extra costs. But not only this, you want a reputable website host that is reliable and provides top of the range performance that you can grow with.
Now, depending on whether you are an agency or an individual, your anticipated volume of website visitors; client budget, and the type of project at hand will determine which type of website hosting is best suited for your specific needs.
Ideally you’ll want one that will allow you to avoid getting your hands dirty with any technical tasks.
The very first thing you will need to have ready before you actually start building your website is a registered domain name.
Assuming you already have a registered domain name. You may still have to ensure that your domain name is mapped with your new website hosting provider.
If not, most hosting companies provide registration during their sign up process, which actually makes the task a little easier.
Once your domain name and website hosting are ‘connected’ you are ready install and start building with WordPress.
1. Domain Name Registration
We recommend managing all your domains from one place if possible. For this we use Hover and Namecheap.
Our recommended website hosting roster covers a range of budgets for the best performance and service for the price. These are the ones we feel cover a wide range of different user needs:
Siteground
Bluehost
Kinsta
WP Engine
Nexcess/Liquid Web
Gutenberg or Page Builder?
This is the fun part, told you it wouldn’t take long…
… and neither will your website building experience.
With at least 1 of our following recommendations, you can be up and running literally in a day.
Thanks to the extensibility and power of the WordPress platform we can all now enjoy creating custom websites and page layouts, “right down to the nearest pixel”.
Gutenberg was first introduced to the WordPress platform in December 2018. And has been a ‘game-changer’ with regards to native WordPress page and layout editing.
In many ways Gutenberg provides a feasible alternative to WordPress visual / drag and drop page builders
Amongst all the WordPress visual (wysiwyg) drag and drop page editors Divi, by ElegantThemes has been well noted as being the most intuitive and easiest to learn.
However, that does not mean it is the best solution for your specific needs. For example, if you’re requirement is of a dogmatically structured nature, then we would highly recommend ThriveSuite.
note: not to be mistaken for project Gutenberg.